Your bulk email provider should give you the option to choose an SMTP server and use batching (sending emails out in smaller batches) to send out your bulk emails instead of sending them out all at once.
When you're sending out a large volume of emails in a short amount of time, you need to be able to do it without triggering any spam filters.
Security and reliability are hands down the most important feature to look for in your bulk email service. There are a few key features that you'll want to look for in a bulk email service before committing:
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Bulk email services are specifically built with large volumes of email in mind and know how to send your emails so your sender reputation remains intact and so you don't find yourself on the wrong side of the email gods. You need a reliable bulk email service provider to send emails at this volume because doing it from your own email server is likely to get you flagged as a spammer. The types of emails you might send include newsletters, promotional emails, transactional emails, shipping notifications, reports, password resets, and more. Bulk emails are generally used for advertising or marketing campaigns as well as to send out updates to your email list. A bulk email service is an email service capable of sending emails to a large number of recipients at once.
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